Economic dimensions

  1. Selling 2 products in 1 product

Since comprehensive research has been done in developed countries on processed bentonite-based softeners over the past 30 years, using 10 to 15 percent of this softener in the detergent powder will eliminate the need to use other types of softeners. Therefore, the economic advantage of buying the powder with this kind of softener can lead to a bigger market share and provide the opportunity to raise the price for 2 in 1 powders using this softener.

  1. Lower final cost with the quality such as the European products

While the price for similar foreign products is 0.5 to 0.7 euros per kilogram, SOFONITE 2 in 1, with the same level of quality compared to the similar European products, is sold with a much lower price. The table is presented below for comparing technical specifications of SOFONITE 2 in 1 with similar European products: